Monday, June 6, 2011

BMW Reveals 2012 1-Series M Sport Package and Online Configurator

BMW is wasting no time in pushing the marketing envelope on its brand-new “My, what big eyes you have” 2012 1-Series as the Bavarian automaker has already released an online configurator on its German website only two days after the hatchback model’s debut.

Aside from allowing potential buyers and time-wasters alike to configure the 2012 1-Series hatchback, the dedicated webpage also serves us our first taste of the M Sport Package. The option group includes a new aero kit comprising of M parts such as the front and rear bumpers, a sports-oriented chassis set-up, and bespoke alloy wheel designs.

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